Canadians looking for the savvy urban subcompact with attitude turn to the vibrant Yaris Hatchback. The Yaris Hatch is the subcompact liftback that looks and performs like nothing else in its class - squeezing an enormous amount of fuel-saving technology, innovation and driving fun into the contours of its compact frame.

"Whether it's the value-conscious three-door CE model, or a fully-loadedRS, Canadians know there's something special about the Yaris Hatch," noted Warren Orton, Director of Toyota Canada Inc. "The Yaris Hatch combines fresh styling, fun-to-drive performance, and the benefits of an urban-friendly subcompact. With new standard equipment and available features like a TomTom personal navigation device, there's a Yaris Hatch for everyone."

Canadians will recognize the Yaris Hatch as one of the best value options on the lot. Slip into a well-equipped 3-door CE or step up to the Yaris Hatch 5-door LE for additional comfort and convenience features. Drivers will enjoy surprising, sporty performance with the Yaris Hatch RS, in 3-door or 5-door configurations. For 2009, Toyota makes things better with new standard features, such as:

- Satellite radio-ready audio system featuring an auxiliary input jack for portable MP3 players;
- Power remote heated mirrors on five-door models;
- Additional airbag systems (standard on RS; available on CE and LE models);
- Cruise control on automatic transmission models (standard on RS; available on CE and LE models)

Now also available for 2009 CE and LE models is a TomTom personal navigation device. With its compact 9 cm touch panel display and convenient detachability feature, the TomTom can go along with Yaris Hatch owners on any adventure.

The 2009 Toyota Yaris Hatch is on sale in Canada now. The Yaris Hatch 3-Door CE carries a manufacturer's suggested retail price starting at $13,210. The Yaris Hatch 5-Door LE starts at $14,360, while the Yaris Hatch RS starts at $18,385 for the 3-Door and $18,815 for the 5-Door edition.